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I design products that turn complexity into clarity.
Currently building B2B enterprise tools on the ServiceNow platform.

Hi, this is Abby.

How I turn messy into clarity

01

Find the signal in the noise

Complexity often comes from too much information, too many opinions, and too many constraints. I look for the signal in all of it, align with what the user actually needs, and then focus the experience around what actually matters.

02

Keep the complexity behind the scenes

A product can have complicated logic without making users deal with it. I use structure, defaults, and fewer decisions to keep the experience simple while preserving what the system needs to do.

03

Make the right thing feel obvious

Clarity isn't just about removing things. It's about making the important things easy to see, understand, and act on. I use hierarchy, context, and interaction details to make the next step feel natural.

What people say about me ...

What sets Abby apart is her ability to communicate design intentions clearly to a diverse audience, collaborating seamlessly with stakeholders and developers alike. Her confidence in translating design vision into reality makes her a valuable asset to any team.

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Full-Stack Web Developer at mlee

As the founding designer at mlee, Abby is truly passionate about her work and always strives to make the product the best it can be. She approaches every challenge with dedication and a strong sense of responsibility.

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Senior Product Designer at mlee

Outside of work

I typically explore nature and do yoga with friends (and my dog). I also enjoy capturing moments by sketching and through my lens. These bring me inner calm and more inspiration to create designs. 

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