Portfolio

Hi, I'm Abby Luo

Product Designer turns ambiguity into intuitive, scalable solutions through strategic design.

— currently crafting web apps and design systems for B2B HR solutions.

Fueled by

simplicity, sunshine, and bubble tea.

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Web application | 2024

Optimizing CRM tool to streamline workflow and drive strategic growth

Design System | 2024

Building a responsive Design System for an operation platform

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Simplifying paperless enrollment experience to increase the adoption rate

Mobile app UX design | 2023

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Enhancing usability on a responsive e-commerce website to build consumer trust

Web UX Design | 2022

Data Visualization | 2023

Visualizing UT students' travel conditions to drive policy change

Accessibility audit | 2022

Helping a commercial airline company to meet accessibility guidelines

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About Me

I enjoy turning complex problems into intuitive experiences. I translate business requirements into engaging product experiences through user-centric design and visualization.

When I'm not at my desk,

I'm typically exploring nature and doing yoga with friends and my dog. I also enjoy capturing moments by sketching and through my lens. These bring me inner calm and more inspiration to create designs.